Mark van Iterson, the Global Head of Design & Concept at Heineken, talks at Cannes Lions Festival about how to continue to innovate and to keep your business fresh and your brand relevant. Mark is an industrial design engineer by education. After 13 years in design and brand consultancy, Mark joined Heineken in 2005. He is responsible for all design and concept development for the Heineken brand worldwide.. Cannes, France, Tuesday, 23 June 2015. Photo: Ovidiu Micsik / Inquam Photos